Everyday, I assist new customers of every sizes build a web presence for their organization. Whilst major companies and corporations commonly have large wallets, if you are a small firm, you are typically wanting to conserve every penny – particularly in the present unstable market. Because of this, many small business owners may want to seriously consider using WordPress as the foundation for their website! Let me give you a variety of tips why:
1. Simplicity of Use
WordPress can make it simple to add new and revise old information – both on pages and posts. If you have ever used Microsoft Word (or any other word processor), you can expect to have minimal issues developing or editing posts utilizing the built-in editor of WordPress. And what’s even better, you don’t need to learn HTML (HyperText Markup Language) – or even understand exactly what it is, for that matter.
2. SEO (Search Engine Optimization)
When you create a website, you really want it to appear in Google and the various other search engines, in order that buyers can easily come across you. The method to do that is by optimizing your internet site for the search engines. And when it comes to SEO, WordPress is leaps and bounds over simple HTML where you will have to do all of the maximizing manually. The fact is that, out of the box WordPress is already nice at SEO. Incorporate an SEO plugin like All-In-One-SEO, and your web site will be optimized automatically.
3. Style and design Versatility
Through literally Countless numbers of WordPress templates – zero cost and superior paid templates – you can layout your site swiftly and quickly then concentrate on adding content. Moreover, because WordPress is theme based, CHANGING your site is basically a case of the installation of a brand-new theme – in lieu of having to re-write HTML and CSS by hand. Additionally, if you want your site to be one of a kind, you can easily hire a person to adjust the theme to your particular needs.
4. Mobile Capability
Envision building a wonderful looking site that is Precisely what you want. Now imagine experiencing that website on a 4-5 inch display. At such a tiny image resolution, your lovely website can be a headache to navigate. Currently, you are likely to hear plenty regarding mobile sites. In a few situations, organizations hire their webdesigner to build TWO entire internet sites – at Twice the spending budget – one for desktop browsing and one enhanced for mobile phone. With WordPress, if you choose a RESPONSIVE theme, WordPress automatically detects mobile devices and sizes the site to look great to both pc and mobile users!
Web customers LOVE video… regardless of whether it’s somebody looking at a double rainbow (all the way across the sky) or 15 minutes of kittens leaping in containers – these people really like their video clips! With WordPress – specifically with certain plugins – including video to your site is amazingly simple. A lot easier than trying to manually use embed code in simple HTML.
6. Social Media
Social media is the buzz. Absolutely everyone is tweeting, facebooking and pinteresting… a who knows what else! WordPress plugins enable you to conveniently and seamlessly include social media sharing links and functions on your pages and posts – making it less complicated for your customers to LIKE, Google+1, Tweet, Digg and do all kinds of other things with your website!
Sites are great means to communicate with to your client. But what about receiving your client’s feedback? WordPress contains built-in support for engaging clientele with comments and you can include plugins that quickly provide you a forum, a email form, quizes – with a plugin called BuddyPress, you could even transform your site into a social hub like Facebook. Try doing that in HTML.
That’s key factors why a small company should choose WordPress over standard HTML. While WordPress does have it’s limitations, since it is user community supported, virtually anything and everything you may want to do has already been achieved and there’s often a theme, plugin or widget that does what you need to do! If you’re trying to decide how to establish your web presence, you need to take a really serious look at WordPress as our solution.